Fashion · Lifestyle · Travel

A refined eye on real, everyday life.

French fashion, lifestyle and travel creator based in Dubai. High-low styling, luxury and a beautiful everyday life, told with a considered eye.

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155K
Instagram followers
6.3M
Views · last 30 days
96.5%
Women
5.3%
Engagement rate

Meet Manon

Style, confidence, and a beautiful everyday life.

Manon Durst is a French fashion, lifestyle and travel creator recently relocated to Dubai after six years in Vienna. A mother of three and a former fashion professional, she shares elevated yet accessible style alongside family life, travel, home renovation, and the honest reality of balancing motherhood with entrepreneurship.

With a community of over 155,000 followers and more than six million monthly views, she speaks to a global audience of women through authentic storytelling and a consistently refined aesthetic.

“I make the kind of content women keep — outfits they actually wear, places they want to go to, and a home life that feels both aspirational and real.”
Manon Durst

What she makes

Six worlds, one voice.

01

Fashion

High-low styling and outfit edits.

02

Luxury & accessible

Designer pieces, high-street finds.

03

Family & motherhood

Real life as a mother of three.

04

Travel

St-Tropez, Ibiza, Paris, Dubai.

05

Home & interiors

A beautifully designed home.

06

Motherhood × business

Building a brand while raising a family.

The format

Reels that travel.

Reels carry 93.7% of monthly views. Five themes, five formats — exactly as a brand sees them on the feed.

Add
reel-fashion.mp4
Fashion
High-low styling & outfit edits
Add
reel-accessories.mp4
Accessories
Bags, shoes & jewelry
Add
reel-beauty.mp4
Beauty
Routines & product edits
Add
reel-lifestyle.mp4
Lifestyle
Travel, home & everyday
Add
reel-kids.mp4
Kids
Family life, three children

The numbers

A global community of women.

Instagram · trailing 30 days

1.8M
Accounts reached
90%
Non-followers
+16K
New followers / 30d
35s
Average watch time

Age

35–44
31.3%
25–34
26.2%
45–54
21.0%
55–64
10.5%

Women96.5%
Men3.5%

Top countries

France01
United Kingdom02
United States03
United Arab Emirates04

Top cities

Dubai01
London02
Paris03
Vienna04

Predominantly women aged 25–54 with real purchasing power — an international, fashion-led audience spanning Europe, the UK, the US and the Gulf.

What performs

Reels carry the reach.

Share of views by format

Reels
93.7%
Stories
4.8%
Posts
1.5%

Top reels · views, 30 days

Please! Don't buy these 5 items747K
5 summer dresses · Mango401K
Please! Don't buy this at Zara347K
Shop in Saint-Tropez135K

Signature reel — case study

2.3M views, one reel.

A single high-low styling reel reached well over a million accounts and converted thousands of new followers in days — the format brands plug into.

2.32M
Views
1.81M
Accounts reached
+9,757
New followers
35s
Avg watch time

Selected work

Every frame, considered.

Brands she naturally features · Zara · Mango · H&M · COS · Sézane · Saint Laurent · Hermès · Chanel

Selected partners

Brands she has worked with.

Estée LauderBeauty
Gianvito RossiFootwear
L'OréalBeauty
PomellatoJewelry
Max MaraFashion
De BeersDiamonds
PiagetWatches
ZalandoRetail

How we work together

Four formats.

Instagram Stories

A set of three on-brand stories with links — quick, native reach into a highly engaged community.

Dedicated Reel

One concept-to-delivery reel — the signature format that travels far beyond the existing following.

Reel + Story

A dedicated reel paired with a supporting story sequence for layered reach and conversion.

Whitelisting / Ads

Paid amplification from Manon's handle. Bundles and usage rights scoped per campaign.

Rates and the full media kit are shared on request. Get in touch.

Let's create

Let's build something people keep.

For collaborations, campaign briefs and bespoke partnerships, get in touch — we'll come back with ideas tailored to your brand.

hello@manondurst.com

Management

Adrien Chavassieu

WhatsApp

+43 660 1237936

Instagram

@manondurst